The mission of Confessions of an SEO is to:

Try to meet or exceed as many of the guidelines & regulations as outlined by TheTrustProject.org

Provide a safe, fair, and diverse outlet for our journalists and editors to work

Provide honest, impartial, and diverse articles, stories, & content to our readers

To abide by our core values and governing principles as outlined below:

Our Core Values:

Accuracy

Accuracy is our most important standard. We take every effort to uncover and present the truth in a fair, focused nonpartisan and thorough manner. If we make a mistake, we openly acknowledge it and file a correction.

Independence

We are independent and nonpartisan. We are not beholden to advertisers or sponsors guiding our content through influence. We tell each story as is — regardless of who or what is at issue.

Community

We write stories for and about SEO communities. Our opinion pages, comment sections, social channels and community forums encourage a respectful exchange of perspectives.

Transparency

Public records belong to the public, but bureaucrats don’t often agree.

The Seven Principles for the Conduct of a Newspaper

The first mission of a newspaper is to tell the truth as nearly as the truth may be ascertained.

The newspaper shall tell ALL the truth so far as it can learn it, concerning the important affairs of America and the world.

As a disseminator of the news, the paper shall observe the decencies that are obligatory upon a private gentleman.

What it prints shall be fit reading for the young as well as for the old.

The newspaper’s duty is to its readers and to the public at large, and not to the private interests of its owners.

In the pursuit of truth, the newspaper shall be prepared to make sacrifices of its material fortunes, if such course be necessary for the public good.

The newspaper shall not be the ally of any special interest, but shall be fair and free and wholesome in its outlook on public affairs and public men.

Eugene Meyer, March 5, 1935

Founding Date

January 2021

Editorial Independence

Our news gathering is independent of commercial or political interests. We do not accept gifts of any kind in order to avoid any conflict-of-interest or appearance thereof. The newsroom is insulated from donors, sponsors and advertisers.

Actionable Feedback

Our audiences are frontline witnesses to life as SEOs –  and your insights can help shape our news. We invite your comments on news stories, suggestions for issues to cover or sources to consult. We believe that news organizations have a responsibility to engage with the public on the values, issues and ideas of the day, and that we have much to gain in return. Contact us at confessions@confesssionsofanseo.com.

Leadership

Learn more about the leadership of Confessions of an SEO.

Ownership structure

Confessions of an SEO is owned by Carolyn Holzman, founder of American Way Media.

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Trust Project

Confessions of an SEO is a participant in the Trust Project, a collaboration among news organizations around the world. Its goal is to create strategies that fulfill journalism’s basic pledge: to serve society with a truthful, intelligent and comprehensive account of ideas and events.