Last week Google announced what looked like the snd SPAM update to run within less than 30 days from the previous one run in August 2026.
What they didn’t tell us was the Core update they ran between them from August 24th – September 8th. Through that lense it makes sense.
Every SPAM update is NOT the same.
Before a Core update it looks at specific items to remove them.
After a Core Update Google looks for those who would make their sitemaps show a more recent change than the URL’s own RSS feed which is more reliable for Google. Content that has one date and sitemaps that have another – this is one thing this update will zero in on.
In this episode I explore why it might be in Google’s best interest to not tell us anymore when they run a Core Update.
Mentioned in the show:
Registration is open for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the success of our members.
https://vizzex.ai/ai-visibility-mastery/
- Wordpress registration
- HubSpot registration
Symmetry vs Asymmetry Single Variable Test
https://www.youtube.com/watch?v=TkPi-J54bow
Test #2 – Is passing Symmetry alone without schema sufficient?
https://www.youtube.com/watch?v=YUkwfboMpiQ
Last week’s episode:
Symmetry Gate – check the “cost” of your content for AI models to extract information
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