Confessions of an SEO

The Halloween Google Update That Never Was - Season 5, Episode 44

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This week's show topic is a response to the speculation of a Halloween Google Core Update. Since I had the data from all the dates in question, I thought it might be fun to go back as see if there were any alternate explanations for the volatility and ranking swings.

Spoiler alert!!! There are!

Last week's episode

Topical Cohesion vs Topical Authority

Mentioned in the show:

Speculation reported on “unannounced” Google update

https://www.seroundtable.com/google-search-ranking-volatility-october-28-40339.html

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